Understanding the Buyer’s Journey

Understanding the Buyer’s Journey

When it comes to any business avenue, understanding the buyer’s journey is crucial to building and maintaining your clientele. Your approach through communication and marketing to potential customers has the ability to sway a potential buyer one way or another....
Leadership Qualities: Enabling Others to Act

Leadership Qualities: Enabling Others to Act

As business leaders we must possess certain leadership qualities. Enabling others to act, for example, comes from a point of humility and respect. This leadership quality requires flexibility and patience on the leader’s end. Knowing when to allow your team to make...