Today’s guest on Business Results Radio is Michael F. Schein. Michael is a writer, speaker, business owner, and hype artist.

He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences and has tons of clients through his agency, Microfame Media.

In today’s conversation, we dive into The Hype Handbook. The best part of this discussion is that everything we talk about today is actionable, and can get your quick results. Plus, I’m sure you may enjoy a surprise or two as Michael talks about how he picked fights with some pretty well known marketers, such as Gary Vee.

This interview will make a difference for your business. Enjoy!

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