Core Values for the Win!
Your organizations core values are something to be proud of, stand behind, and celebrate as far and wide as possible. The defining statements, such as vision, purpose, and mission are just that… statements. Without the connection to clear organizational values, your company is essentially rudderless.
Once your values are clearly articulated, communicating them (both internally and externally) become incredibly important. Getting buy-in from your employees and stakeholders is just half the battle… allowing your customers/clients to feel and experience your values is essential to preserving loyalty.
As defined above, a company’s core values are the clearly stated principles about the organization’s vision, mission, and principles, and unifies everyone around a guiding philosophy to serve employees, customers and the broader community.
Garnering these values can be a unifying experience for your company’s stakeholders, bringing everyone together behind your guiding statements and really connecting to the core (heart) of what makes your company distinctive and the best-choice for customers. Speaking of customers, don’t forget to utilize them as a value asset to help you shape your organizations values.
It is important to not under-estimate the value of clearly defined and communicated guiding statements and values. Through this process, everyone knows what to expect and what is expected of them, and everyone becomes more-strongly aligned with the strong principles of your company/organization.