Although there is no “right way” to approach clarifying and communicating your company’s vision, we found that these tips made it to the top of the research pile time and time again. Every company is different, with different needs, different cultures and environments, different kinds of stakeholders, etc., and if you can stay laser-focused on a clear and compelling vision that can be easily communicated, one that everyone can get behind and be passionate about, you celebrate it pridefully, and live it out every day (in every process), you are off to a great start, and you have made a huge step toward ensuring success.
Also, message consistency is a critical component of communicating your vision. Small/micro-variations may seem harmless and in the long run can create confusion and frustration. Assigning vision leaders or ambassadors across the organization is a great way to ensure that any inconsistencies in the communication and understanding of the vision can be adjusted, as quickly as possible. This will keep everyone happy, focused, and ready to champion the vision toward your organization’s success.
Remember, if you can’t clearly communicate your organization’s vision to your employees and stakeholders, it will be impossible to achieve it!