The “imagine statement” is a creative way to introduce yourself and your business to your future prospects that sparks imagery around the result that you create. How will your product or service improve their day-to-day life? As business leaders we have the opportunity to take on multiple roles within our business including being a storyteller. We have the privilege of sharing our stories and experiences that have the ability to ultimately impact others.

Our friend, Israel Duran, shared this technique with our team and we have found it to be super effective.  Here’s an example for our small business advisory practice.

“Imagine that you are a business leader that is thrilled at your steady stream of new customers, your record-setting profits, and the team you have now that makes it all work well… 

Before working with us, you were frustrated and always stressed out because you didn’t have enough cash flow to pay all your bills, you couldn’t hire the help you needed so instead worked too many hours, and just didn’t know if you could do it anymore. 

After working with our team, the stresses from before seem like a distant memory that motivated you to seek out change.

We help you make that change.”

The Power of Visualization 

A study looking at brain patterns in weightlifters found that the patterns activated when a weightlifter lifted hundreds of pounds were similarly activated when they only imagined lifting. Based on studies research has shown that mental practices are almost as effective as true physical exercise. 

The mind is a powerful tool when visualizing the future, let’s create this visual for our prospects. Creating imagery will make you more memorable in the long-run. The story that you tell has the ability to completely shift your business. The stories that you tell will continuously have an effect on your business.

The Components 

The components of the imagine statement can be broken into 3 parts:

  • Your target client – What type of client are you trying to attract?  Is there a specific demographic you are trying to reach?
  • The results they want (but don’t have)– Really take the time to listen to your clients and the goals that they want to achieve regardless of how big or small. After you have truly taken the time to listen to your clients, tie in an emotion to results that YOU can help them achieve. 
  • Their problems they have – Know your clients issues straight off the bat. The sooner you address the issues they have the sooner you can resolve them.

How to Form Your Own Imagine Statement 

Developing your own imagine statement doesn’t have to be a strenuous task. You can reword these to perfectly fit your business, but here we have laid out the formula to crafting your ideal imagine statement:

Part 1: “Imagine… you’re a  [Your target client]   [Experiencing their desired results]”

Part 2: “Before working with us, you… [Describe their problems].”

Part 3: “[Acknowledge the change] We help you make that change.” 

Remember Your Big Why

The Imagine Statement encompasses a lot of pivotal aspects of your business. However, without the passion connected to your business the Imagine Statement is meaningless. This is why it is crucial to also know your big why. What is it about your business that sets you apart? What inspires you the most about your business? 

Before you can begin crafting your imagine statement you must assert your passion and big why into the story behind your business. Now that we have given you the formula, tips, and points to formulating the ideal imagine statement it is your turn to put on your creative hat and develop your own imagine statement!

Interested in learning more about connecting with potential customers? Check out more resources here.